In its 8.1 guise, Windows Phone remains an efficient operating system. Given the lineage of Fabula, that's not a surprise. Nokia has not focussed on making a 'small' handset here, it has focused on making a handset that works well at a SIM free price of £220 (around $290). At just under 9mm thick, with a replaceable back shell and a Qi wireless charging plate, the fashion for thin is still in, but on balance the design choices here are smart, and well implemented. At 134.7 mm x 68.5 mm x 8.9 mm, the 735 has a footprint that feels large in comparison to other modern smartphones.
The extra bulk added by these design choices is noticeable in the dimensions of the Lumia 735. This gives access to the nanoSIM card and microSD card slots, and the user-removable 2220 mAh battery. There is one key difference in the Lumia 735's implementation of Fabula - it is no longer a sealed unibody design. The rear polycarbonate case can be completely removed by leveraging the top-right corner (helpfully demonstrated by a removable sticker). That consistency of brand is going to be vital to Microsoft's strategy of transitioning the Finnish devices and services section into Redmond. Sentiment aside, it sites nicely in the hand, and the shape has a long association with Nokia. Built around Nokia's Fabula design language, the 735 is reminiscent of the Nokia Lumia 800 (the first Windows Phone from the then partnership), the Meego powered Nokia N9, and the Symbian powered N8. Picking up this 'blown cushion' effect, with a shallow bevel across the back plate, curved sides on the left and right of the handset, a flat top and bottom, and a hint of curve on the Corning Gorilla Glass, is like welcoming back an old friend. One of the reasons I felt comfortable with the Lumia 735 the second it came out of the box is the design.
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